Digg to lose name to Lucasfilm?
Tim February 23rd, 2007
Digg to lose name to Lucasfilm? 901am reports that Lucasfilm entertainment is attempting to block a trademark application filed by Digg. It appears Lucasfilm filed a trademark for a game in 1995 called “The Dig” and they believe the “Digg” trademark would infringe on that trademark. Digg has built a lot of popularity around their name as a trademark (even so much as becoming a verb “to digg something”) and if forced to rename could lose a lot of that brand popularity.
